Social Branding

Students participating on this course are challenged to design a digital communications project for Swiss consumer technology brand Punkt.

Throughout the course, students will be asked to substitute their smartphones for an “internet-free” MP 01 dumb phone and to keep a diary of their offline experiences.

A step back into the origins of communication, this course challenges students to design an authentic content-led project (blog and social media) to communicate the brand’s will of taming technology.

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Objectives of the course

  • To generate content for the brand
  • To learn how to to write an editorial plan
  • To design a blog for the brand
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LEARNING PERIOD

3 – 27 May 2017

WORKSHOP

Catania
25 – 27 May 2017

PARTNER

Punkt.